Espo Studio/Design × AI discoverability
Named by AI.Rememberedby humans.
We design one-of-a-kind marketing sites for established service businesses — engineered so ChatGPT, Claude, Perplexity, and Google’s AI name your business when buyers ask who to hire. Custom editorial design, plus an AI Visibility Program that keeps you the answer.
- AI-discoverability target
- 95/100
AI-discoverability target
- P0 issues at launch
- 0
P0 issues at launch
- live builds, by name
- 9
live builds, by name
The dual moat
Looks like nothing else
Custom editorial design. Never a template.
Found by AI
Built to a 95/100 AI-discoverability target.
Nobody sells both. This site is the proof.
01The switch
See the difference.
Most service-business sites are a 2021 template an AI engine can’t read. Here’s the same firm — same content — built two ways. Drag the handle.
for families who
hate surprises.
Drag the handle. Same firm, same content — one was built from a template, one was built by Espo Studio.
02The problem
Most service-business websites are invisible — a recycled 2021 template, with the words trapped in JavaScript the AI engines never run.
They look like everyone
The centered hero, the three-card grid, Inter, a stock handshake. Indistinguishable from a thousand others.
AI can’t read them
No schema, no server-rendered content, no llms.txt. To ChatGPT and Google’s AI, the page is nearly blank.
So they get skipped
When a buyer asks an AI for a recommendation, sites that can’t be read don’t get named. You lose before the shortlist.
03 / Found by AI
How much of your site can AI actually read?
Most templates were built for 2021 search — human-readable, machine-opaque. Every Espo build is engineered from day one for the way AI crawlers, large language models, and AI Overviews actually index the web.
AI-discoverability target
95/100
The score every build is engineered to — across server rendering, structured data, llms.txt, answer capsules, semantic HTML, and descriptive alt text.
Across 6 AEO dimensions
- Server-rendered content
- JSON-LD schema
- llms.txt
- Answer capsules
- Semantic HTML
- Descriptive alt text
Score out of 10 per dimension — Espo target vs. typical template
Espo build target shows the score each build is engineered to achieve — not a promise, but the measurable standard we hold ourselves to. Typical template is an illustrative baseline drawn from common off-the-shelf starters, not a measured competitor score.
AI Discoverability Scores — Data Table
Comparison of Espo build target (score engineered to) versus typical template baseline (illustrative) across 6 AEO dimensions, scored out of 10.
| Dimension | Espo build target (/ 10) | Typical template, illustrative (/ 10) | Why it matters |
|---|---|---|---|
| Server-rendered content | 10 | 2 | AI crawlers can only read HTML that ships in the initial response — JS-rendered content is invisible to most. |
| JSON-LD schema | 9 | 1 | Structured data tells AI agents exactly what your business does, who it serves, and what each page means. |
| llms.txt | 10 | 1 | A machine-readable brief for LLMs — the robots.txt of the AI era. Most templates ship without one. |
| Answer capsules | 9 | 2 | Concise, self-contained paragraphs structured so AI can lift and cite them directly as answers. |
| Semantic HTML | 10 | 3 | Correct heading hierarchy, landmark elements, and sectioning so AI understands document structure. |
| Descriptive alt text | 9 | 2 | Every content image described for crawlers and screen readers — not "image.jpg" or left blank. |
Watch
Is SEO dead? Optimize for AI instead.
AI agents now read your site and decide whether to recommend you. Here’s the shift we build around — and how to become the name they surface.
04In every build
The parts nobody else ships.
Both products run the same engine. This is what “found by AI” actually means under the hood — not a buzzword, a checklist.
Server-rendered content
Your words live in the HTML, not trapped in JavaScript AI engines never run.
A complete schema matrix
JSON-LD on every page so search and AI know exactly what each page is.
llms.txt for AI crawlers
A plain-language file that tells ChatGPT, Claude, and Perplexity who you are.
Answer capsules
A direct, quotable answer under every key heading — the text AI cites.
A signature design move
One memorable, opinionated element per page. Never the template look.
Audited to 0 P0s
Every build is checked against 9 non-negotiable rules before it goes live.
05By the numbers
AI-discoverability score every build targets
P0 issues at the Minted Settlement Planning launch
live builds in production, by name
sites the engine is built to ship at scale
06Recent builds
Proof on the wall.
Wealth Watch Advisors
Wealth Advisory
The trajectory
Just getting started.
The system is live and the wall keeps growing. Here’s what’s shipped, what’s building now, and where the engine is headed.
- Shipped
The system is live
- The evergreen build engine + the 9-rule AI Optimization System
- 9 custom sites in production — wealth advisory, asset management, settlement planning, real estate, home services, risk advisory
- Minted Settlement Planning launched with 0 P0 issues
- This site — build one — is the proof
- Building now
Shipping the next builds
- New company and individual builds in the pipeline
- The wall of work grows with every launch
- The AI Visibility Program, tightened month over month
- Next
Built to scale
- An engine designed to ship ~100 sites a year without losing the custom feel
- More verticals, the same dual moat
- Deeper AI-visibility measurement as the engines evolve
07 / AI Engines
Found by every engine buyers ask
Seven AI surfaces. One build that speaks each one's language.
ChatGPT
OpenAI
Schema + answer capsules it can quote.
Claude
Anthropic
Server-rendered content, no JavaScript walls.
Gemini
Structured data Google’s models parse.
Copilot
Microsoft
Semantic HTML Bing indexes cleanly.
Grok
xAI
Fresh, fact-dense pages it can cite in real time.
Perplexity
Citable, source-clean pages.
AI Overviews
llms.txt + a clean entity graph.
- ChatGPT (OpenAI) — Schema + answer capsules it can quote.
- Claude (Anthropic) — Server-rendered content, no JavaScript walls.
- Gemini (Google) — Structured data Google’s models parse.
- Copilot (Microsoft) — Semantic HTML Bing indexes cleanly.
- Grok (xAI) — Fresh, fact-dense pages it can cite in real time.
- Perplexity — Citable, source-clean pages.
- AI Overviews (Google) — llms.txt + a clean entity graph.
The film
From invisible to recommended.
Most websites are invisible to AI. We build yours to be read — and named when a buyer asks an engine who to trust. Here’s the whole idea, start to finish.
08The offer
Two products. One ladder.
Start with the company site, then give every executive their own. The setup builds it; the monthly is your AI Visibility Program — we keep testing how AI engines describe your category and tuning your site so you stay the name they recommend.
Company Website Build
FlagshipA full custom marketing site — editorial design, native AI chat, and your AI Visibility Program.
About $3 a day to stay found by AI.
Company Build detailsIndividual Build
Own your nameA ~4-page personal site for one executive, on their own name as the domain, cross-linked to the company site.
About $1.65 a day to own your name with AI.
Own your nameMonth-to-month — or pay yearly and save 20%. See full pricing →
09For the C-suite
Own your name.
For an executive, your name is your reputation. Own the canonical source AI reads about you — a site on your own name — so engines quote what’s true and what you control, instead of scraping the web to guess who you are.
See the personal-site playyourname.com
Ready to look like nothing else?
Tell us about the business. We’ll show you exactly what we’d build — design and discoverability both.