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How it works

A clear process.
All the way through.

Espo Studio takes your website from business brief to design, build, launch, and ongoing care, with clear review points along the way.

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01Understand
02Design
03Build
04Care

From the first conversation

You bring the business. We build the website.

Each stage has a purpose and a concrete output. Your knowledge shapes the work; we handle the design, implementation, and technical details.

01

Understand the business.

We start with your audience, services, existing website, and the action you want visitors to take. Together, we agree the page plan, key actions to measure, review schedule, and the material needed for the build.

What comes out of this stage
  • A clear website scope and page plan
  • Agreed tracking priorities and review schedule
  • A list of content, assets, and account access to gather
02

Set the direction.

We develop a visual direction and the homepage around your business. You review the design and how the business is represented before we carry that direction through the remaining pages.

What comes out of this stage
  • A defined visual direction
  • A homepage to review
  • Aligned language and content priorities
03

Build and review.

We build the remaining pages, add the agreed forms and website features, and put answer engine optimization (AEO) foundations in place. We configure analytics with your account access and check the content, tracking events, and key visitor paths before launch.

What comes out of this stage
  • The complete website to review
  • Forms and agreed tracking events checked
  • Content, mobile, and technical launch checks
04

Launch and keep improving.

After final approval, we connect the domain and publish the website with analytics in place. We review available search clicks, identifiable AI referrals, and agreed visitor actions, then use the evidence to guide AEO and content improvements alongside hosting and small updates.

What comes out of this stage
  • A published website with connected analytics
  • Visibility reviews and priorities for improvement
  • Ongoing AEO, hosting, and small updates

A good starting point

A little preparation goes a long way.

The most useful raw material is already in your business: what you know, the work you have done, and the questions customers ask.

Bring what you have

The real business.

Your services, customer questions, team biographies, photographs, brand assets, and selected work. Include any professional requirements or disclosures that the site needs to respect.

Tell us where you want to go

A clear priority.

More useful inquiries. A stronger introduction. A clearer service story. A home for your expertise. We use that priority to decide what the website needs to do first.

Tell us about your websiteCompare the two builds

Working together

Know what comes next.

Let’s make it happen

Let’s put a plan around your website.

Start with the business and the goal. We’ll help define the pages, the direction, and the work it takes to get there.

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